A 30-day campaign that brings brands and talent into striking visual stories. it is a collective rhythm, where creativity moves every day. For thirty days, brands and talent come together to create visuals that speak with presence and clarity. Each collaboration adds something new, shaping a growing collection that reflects the energy of now. It’s a space to experiment, connect, and build work that leaves an impression. By the last day, the collection becomes proof of what happens when ideas don’t wait.
A space where ideas take shape through light, motion, and emotion. Every story begins as a spark, a thought, a feeling, a moment and we turn it into something that can be seen, heard, and remembered. From concept to final frame, everything happens here, under one creative rhythm that connects artists, brands, and visionaries. We build visuals that hold meaning, that stay with you long after the image fades. BLU is where creativity finds its language and every project becomes a story that speaks in its own voice.
At Blu Studios, we do more than finish. We begin the real work. Artists here build their personal portfolios, learn how to manage projects, and most importantly, explore different fields to find what fits. It's a space to experiment, make mistakes, and discover direction.
We unlearn the rules.
We explore without a map.
We test weird ideas.
We build something that's ours.
This is not about fitting into a system. It's about creating one that works for you.
A storyteller who speaks through light and angles. His work isn’t about perfection, it’s about truth, the kind that lives quietly between a moment and a memory. What started as a simple fascination with the camera turned into a journey that shaped his life.
Over the years, he’s captured stories for some of the biggest names in the industry, from Puma and Nike to Frooti and Raymond, but what defines him isn’t the scale of the brand, it’s the honesty of the frame. His pictures hold emotion, curiosity, and a sense of raw connection that pulls you in and makes you stay.
Through blu studios, Appurva built more than just a production house. He created a space for artists to learn, explore, and grow. That same belief in experimentation gave rise to 30·30·30, a creative challenge that brought together 30 models, 30 brands, and 30 days of non-stop creation. It was never about competition; it was about showing what’s possible when talent, ideas, brands and energy come together. Today, Appurva continues to shape stories that feel human and real, finding beauty not in how perfect something looks, but in how deeply it makes you feel.